Shivaa Tripathi
Head of Digital & Performance Marketing, Exotel
I've spent 12+ years in B2B SaaS marketing, running demand generation across India, APAC, and GCC. Today I lead digital and performance marketing at Exotel, full-funnel across CPaaS and CCaaS. My bias: AI and automation as a lever, so a lean team can operate at the scope of a much larger one. LinkedIn named me a Top Voice in SEM.
This site is where I write about the work: demand gen, AI search and AEO, attribution, and marketing systems. If you're evaluating me for a role, the essays are a better signal than any bullet list. The full career history is on LinkedIn.
Where I've worked
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Exotel · Mar 2025 to present
Head of Digital & Performance Marketing
Full-funnel digital marketing across CPaaS and CCaaS products in India, APAC, and GCC.
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Ameyo · Mar 2020 to Mar 2025
Lead, Demand Generation, promoted to Manager, Performance Marketing & Automation (2022)
Owned global demand gen across paid media, SEO, CRO, automation, and ABM.
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PCITS · Mar 2017 to Aug 2019
Digital Marketing & Operations Manager
Owned digital P&L and partner programs across IT, BFSI, and education verticals.
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Znoow Technologies · May 2013 to Mar 2017
Co-founder & Digital Marketing Manager
Launched and scaled a digital agency across SEO, SEM, and programmatic portfolios.
M.Tech & B.Tech, Lovely Professional University.
The best way to reach me is email: [email protected]. I read everything.