Instrument AI referral traffic yourself before you pay for an AEO tool
AI-visibility vendors are raising nine figures selling dashboards to teams with zero baseline. The four-layer free stack to build first, and the one thing worth paying for.
Writing / #aeo
Tagged #aeo
Google handed you an AI Overview report in Search Console. Most people will read it wrong.
The new gen-AI performance report has no click data, and that is the point. The two-report workflow that turns it into a rewrite queue instead of a QBR screenshot.
The 9x conversion stat is how vendors are selling you AI search. Look at the denominator.
AI traffic converts far better than organic, so the pitch goes, so you need an AEO program now. The multiple is real and the conclusion is wrong. Here is what the numbers actually say, and where I would put the money instead.