A prompt is not a skill: what shipping 59 marketing agents taught me
Marketers are publishing their Claude skills. Most are prompts wearing a new name. The anatomy of a skill that survives daily use, from 59 shipped agents.
Writing / #ai
Tagged #ai
ChatGPT is selling ads. The money showed up before the measurement did.
OpenAI's ad pilot crossed 100 million dollars annualized in six weeks, while advertisers could see little more than impressions and clicks. Here is how I read the early signals, where the budget is actually coming from, and why I would treat this as an experiment, not a channel.
The 9x conversion stat is how vendors are selling you AI search. Look at the denominator.
AI traffic converts far better than organic, so the pitch goes, so you need an AEO program now. The multiple is real and the conclusion is wrong. Here is what the numbers actually say, and where I would put the money instead.
Building this blog the way I'd build a marketing system
Why a personal blog deserves the same discipline as a demand-gen engine - constraints first, zero waste, every feature earning its place.