Your marketing team needs a shared AI brain, not five personal ones
The AI-brain trend is built for individuals. Copy it as a team and you relearn the same context five times. The shared alternative takes one week to stand up.
Writing / #ai
Tagged #ai
Instrument AI referral traffic yourself before you pay for an AEO tool
AI-visibility vendors are raising nine figures selling dashboards to teams with zero baseline. The four-layer free stack to build first, and the one thing worth paying for.
Google's Ask Advisor is free. The audit trail isn't.
Google's cross-product ad agent can act on your accounts, not just advise. The product to evaluate is the change history: four questions it must answer first.
Google handed you an AI Overview report in Search Console. Most people will read it wrong.
The new gen-AI performance report has no click data, and that is the point. The two-report workflow that turns it into a rewrite queue instead of a QBR screenshot.
ChatGPT Ads just got a Matched Audiences feature. Don't upload your CRM yet.
OpenAI's July update added 25K-minimum custom audiences, bid multipliers, and an overview tab. The five gates to pass before your list goes anywhere near it.
Your next signup is an AI agent. Is your marketing ready for it?
Netlify just shipped a website for agents, not people. The PLG debate missed the real shift: you now market to two buyers, one human and one machine.
A prompt is not a skill: what shipping 59 marketing agents taught me
Marketers are publishing their Claude skills. Most are prompts wearing a new name. The anatomy of a skill that survives daily use, from 59 shipped agents.
ChatGPT is selling ads. The money showed up before the measurement did.
OpenAI's ad pilot crossed 100 million dollars annualized in six weeks, while advertisers could see little more than impressions and clicks. Here is how I read the early signals, where the budget is actually coming from, and why I would treat this as an experiment, not a channel.
The 9x conversion stat is how vendors are selling you AI search. Look at the denominator.
AI traffic converts far better than organic, so the pitch goes, so you need an AEO program now. The multiple is real and the conclusion is wrong. Here is what the numbers actually say, and where I would put the money instead.
Building this blog the way I'd build a marketing system
Why a personal blog deserves the same discipline as a demand-gen engine - constraints first, zero waste, every feature earning its place.