Writing / #demand-gen

Tagged #demand-gen

ChatGPT Ads just got a Matched Audiences feature. Don't upload your CRM yet.

OpenAI's July update added 25K-minimum custom audiences, bid multipliers, and an overview tab. The five gates to pass before your list goes anywhere near it.

Jul 20, 2026 #ai #advertising #demand-gen

I moved budget from performance to brand in a down year. Here is the math.

A performance marketer arguing to spend less on performance sounds like heresy. But most B2B buyers have already chosen a vendor before they search, which means last-click is harvesting demand that brand created. Here is how I defend the shift to a CFO.

Jun 2, 2026 #brand #performance #demand-gen #marketing