Google's Ask Advisor is free. The audit trail isn't.
Google's cross-product ad agent can act on your accounts, not just advise. The product to evaluate is the change history: four questions it must answer first.
Writing / #advertising
Tagged #advertising
ChatGPT Ads just got a Matched Audiences feature. Don't upload your CRM yet.
OpenAI's July update added 25K-minimum custom audiences, bid multipliers, and an overview tab. The five gates to pass before your list goes anywhere near it.
ChatGPT is selling ads. The money showed up before the measurement did.
OpenAI's ad pilot crossed 100 million dollars annualized in six weeks, while advertisers could see little more than impressions and clicks. Here is how I read the early signals, where the budget is actually coming from, and why I would treat this as an experiment, not a channel.